A well-referenced post aimed to inform on a topic
This is actually a collaborative post by three immunology Ph.D.s. It reviews changes that happen in a person's immune system and inflammatory state when they're pregnant in order to tolerate the fetus. It also briefly describes how this connects with various autoimmune conditions during this time.
What works well here?
This post covers a topic that many viewers will be interested in. It contains engaging, appealing graphics. The text is informative and scientific enough to be credible (it also contains well-placed citations) without being too complicated or wordy. It connects general information about the immune system during pregnancy to health conditions and symptoms a person may experience while pregnant. There's no agenda to get viewers to vaccinate or take part in any type of public health measure. Providing information without trying to persuade helps to earn the trust of viewers. No one wants to feel like they're being sold something constantly! If a health communicator has earned the trust of their viewers, they're more likely to listen when a persuasive post is published.
What doesn't works well?
Most things about this post work very well for viewers who want relatively in-depth scientific information about women's health. If a viewer doesn't fall into that audience, this post likely won't appeal to them. People who desire lighter information, less reading, or a different topic will likely want to turn elsewhere.
Comments